Welcome to the course on "Content Management." This comprehensive course will equip you with the knowledge and skills necessary to excel in the dynamic field of content management. Throughout our 12 sessions, we will delve deep into the intricacies of content management and marketing, ensuring that you not only understand its definition, purpose, and goals but also how to develop a robust content strategy. We'll explore the fundamentals of building buyer personas, conducting content audits, and analyzing competitors and backlinks in sessions 2, 3 and 4. Session 5 will focus on conceptual content creation, storytelling, repurposing, and creating a content calendar. Sessions 6 and 7 will shed light on the differences between B2B and B2C content strategies and delve into social media content management. Session 8 will teach you the art of optimizing content for SEO to enhance visibility, while session 9 will emphasize content performance measurement. We'll explore operational content management in session 10 and tackle the complexities of international content management in session 11. Finally, in session 12, we'll navigate the critical aspects of GDPR in content marketing. By the end of this course, you'll have a holistic understanding of content marketing and management, enabling you to excel in this ever-evolving field.